Lotus News Article

Lotus Exige S is launched in Japan

Wednesday, July 31, 2013 - 14:15
At a high profile launch event in Tokyo last week, Lotus presented the awesome 345bhp touting, 170mph capable, 3.5l V6 Exige S to the Japanese market.
Exige S, Japan unveiling, Tokyo, Reppongi Hills, 1
Exige S, Japan unveiling, Tokyo, Reppongi Hills, 5

As one of Lotus’ biggest and most important markets, the introduction of the Exige S marks an important milestone for our Japanese importer LCI and its network of 20 enthusiastic dealers.

Lotus Chief Engineer of Test & Development Matthew Becker and Territory Manager Paul Bing were at the Reppongi Hills complex to unveil the Exige S and talk about it’s capabilities to guests keen to get a first glimpse of the car.

Currently, Elise and Exige sales for Japan reflect a significant parentage of Hethel’s production such is the demand for our British brand steeped in racing heritage. The Evora, which is available in all variants in Japan continues to sell well too, but what everyone wanted to know was, what’s next? Well, we can confirm that further variants of the Elise, Exige and Evora will be introduced to Japan in due course – watch this space! 

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