The Make It In Great Britain campaign calls upon individuals, businesses and media to get behind British manufacturing and challenge the misconception that “Britain doesn’t build anything anymore” – an outdated view that restricts investment, finance and recruitment to one of the country’s most vital sectors.
Business Minister Mark Prisk said, “The outdated perception of the manufacturing industry does not match the reality of today. Make it in Great Britain is all about encouraging support for the sector, dispelling myths and encouraging greater interest in industry by young people and investors.
“David Hewitt has a wealth of experience and knowledge of the modern manufacturing environment, making him best placed to spread the good news we have to tell. That is why I want industry champions like David to generate excitement and interest amongst our young people and future workforce”.
David Hewitt joins 29 other experienced executives, from some of Britain’s most successful and reputable companies, in promoting the government-backed campaign.
Group Lotus is one of just four automotive enterprises represented, the others being the Williams F1 Team, Jaguar Land Rover, Ford and Nissan.
Group Lotus is at the forefront of Britain’s high-tech and automotive engineering industries. Since the first Lotus car was built in 1948, the Lotus brand has been synonymous with innovation, style, and success on and off the race track. With five exciting new models in the pipeline and £509 million pounds planned investment at its factory in Hethel, Norfolk, over the next five years, Lotus is a proud British company with a strong future.
“Britain is a nation of innovators,” explains David Hewitt. “Just look at all the brilliant products and inventions that have originated right here in the UK.
“Lotus is a great British company with a rightful place among the very best our country offers in both manufacturing and engineering,” Hewitt continues. “I want to show that British manufacturing can be an exciting, challenging and rewarding place to be.”