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The newly refitted Lotus Brand Centre in Piccadilly, London, introduces an opportunity to learn more about Lotus and get closer to the company’s pure and lightweight sports cars in central London.

Situated at 52 Regent Street in the heart of London’s Piccadilly, the Grade II listed 4,800 sq ft space is host to a diverse collection of apparel, luggage, gifts, toys, and limited edition collectables.

The main area of the new Lotus Piccadilly Brand Centre is dedicated to a fully interactive Lotus sports car configurator where customers can chose the specifications of their new Lotus and take a look at examples of the latest range of Lotus cars.

"Our Piccadilly Brand Centre will be regarded as a must visit location in the West End. With this new Brand Centre concept, we will further introduce our exciting cars and illustrious brand to more fans and potential customers of Lotus. There is no better place, outside of our headquarters in Norfolk, to learn about Lotus and our stunning cars with the legendary Lotus benchmark handling. Now customers can get even closer to the cars and perhaps translate the dream of owning a Lotus into a reality!"
Jean-Marc Gales, CEO, Group Lotus Plc

Lotus Piccadilly Interior 1
Lotus Piccadilly Interior 2
Lotus Piccadilly Interior 3

The Lotus Piccadilly Store is located on the north side of Piccadilly Circus with two entrances on Regent Street and Glasshouse Street.

How to find:
52 Regent Street
United Kingdom
Tel: +44 (0)207 0427342

Monday - Wednesday  10.00 am 19.00 pm
Thursday 10.00 am 20.00 pm
Friday 10.00 am 19.00 pm
Saturday 10.00 am 19.00 pm
Sunday 12.00 pm 18.00 pm