METAMORPHOSISLotus - Michel Ange

met•a•mor•pho•sis n. pl. met•a•mor•pho•ses

1. A transformation, as by magic or sorcery.

2. A marked change in appearance, character, condition, or function.

3. Biology A change in the form and often habits of an animal during normal development after the embryonic stage

With a perfect example of art in motion, Lotus unveiled Metamorphosis – a unique collaboration between Lotus and the award winning French artist Gérard Rancinan – on Friday (12th November) at an exclusive VIP event in Los Angeles. Metamorphosis is a selection of seven stunning images alongside a book created by French writer, Caroline Gaudriault. Both elements aim to capture the essence of Lotus’ evolution.
The Lotus brand is going through a complete metamorphosis and at times it can be a real challenge to communicate the transition of a brand, especially one as iconic as Lotus. The passion people have for the Lotus brand can be both a blessing and a curse, everyone has a strong opinion – for this reason, Lotus is always looking for creative ways to reach out to the world.
Gérard Rancinan (Artist) sees a clear artistic link between the work of Lotus and his photographs in terms of commitment, the relevance of the subject matter, the audacity of the creator, the beauty of the gesture and the perfection of the object. He describes it as a dialogue which takes place on the same terrain: the world of art.”

Caroline Gaudriault (Author) explained that authors are always looking for a good story to use as a kind of canvas; their characters taking on the form of living matter; they introduce twists and turns in their narratives in an attempt to surprise their readers. By immersing herself in the Lotus saga, she was able to find more than enough material to create a feuilleton drawn from real life.
From a design perspective Lotus' Director of Design, Donato Coco described Lotus today as being in full metamorphosis -forward thinking yet retaining the core DNA  – seeking innovation - being unique - being bold. With the Metamorphosis collaboration Lotus is spreading its wings.

From a design perspective Lotus' Director of Design, Donato Coco described Lotus today as being in full metamorphosis -forward thinking yet retaining the core DNA  – seeking innovation - being unique - being bold. With the Metamorphosis collaboration Lotus is spreading its wings.

Lotus Tatoo

Rancinan Video

VIDEO

To see the making of the collection, which includes one image each of the new Esprit, Elan, Elite, Elise and Eterne, and two enormous montages, watch the exclusive behind the scenes movie >