Peace One Day’s goal is to establish an internationally recognised and adopted ‘Peace Day’ – just one day a year of ceasefire and non-violence throughout the world. As idealistic as it may sound, this amazing cause is making a genuine difference and was unanimously adopted by United Nations member states in 2001 as 21 September. Lotus is working with Peace One Day to do what it can to promote this very special cause.
Peace One Day’s campaigns and activities in education, music, film, sport, dance, art and online have encouraged millions of people to get involved marking Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict as a result. Notably, Founder Jeremy Gilley and Peace One Day Ambassador Jude Law travelled to Afghanistan to spearhead a campaign that, over the years, has resulted in 4.5 million children being vaccinated against polio in hitherto unreachable areas, this was achieved as a result of Peace Day agreements by all parties in the region.
But together we can do so much more! Building on the idea of a defined calendar period, Lotus will be raising funds and awareness for ‘Peace Day’ throughout the month of September by donating 10% of its Lotus Originals Regent Street revenue to Peace One Day. Lotus will also use its amazing Piccadilly Circus location to promote ‘Peace Day’ with eye-catching window displays and will also be holding a very special in-store event on September 30th with VIP appearances from the Lotus F1 Team®.
“Lotus is a family organisation and we believe that family spans nations and borders, so we are happy to support Peace One Day which through its fantastic initiative is making real difference to families across the globe. Its amazing what can be achieved if we all work together for a single outcome.” Aslam Farikullah, Lotus Cars Chief Operating officer commented on the project.
Jeremy Gilley, Founder said “Peace One Day is incredibly grateful to Group Lotus for its support. Our fantastic work together, informing millions of people about Peace Day, 21 September, will undoubtedly help Peace One Day in its effort to institutionalise the day, making it a day that is truly self-sustaining.”