In June 2012 the hoardings will be removed to unveil a new flagship store and Lotus will be showcasing its iconic brand in a new and accessible way. Group Lotus is delighted that the ‘LOTUS ORIGINALS’ store opens its doors in London’s prestigious Regent Street at such an exciting time for the UK and everything British. As the nation embraces a swell in national pride, during the year of both the Olympics and the Queen’s Diamond Jubilee it is the perfect time for Lotus to demonstrate how its legendary British brand, one steeped in heritage and international reverence, deserves its place in the buzzing 2012 summer calendar and by making its home in the Grade II listed site on Regent Street is the perfect testament to this.
Situated in London’s Piccadilly, the 4,800 sq ft space, previously the ‘Café Royal’ will be host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables, this is a store for the fashion conscious, luxury-loving gentleman, not purely a shrine for Lotus fans.
Lotus has painstakingly selected the very best suppliers and materials to create this luxury British casual wear line. Aimed at those who want out-of-office wear that in no way compromises quality or style, the collection includes indulgent 100% cashmere sweaters and hand-treated leather wear, for example a stunning leather jacket inspired by the 1970’s drivers' race suits is proving to be amongst the most popular items from the collection of relaxed luxury apparel.
The development of the LOTUS ORIGINALS retail concept has been rapid, upon its launch in September 2010 the dedicated website www.lotusoriginals.com was the only retail outlet for the collection. The London flagship store is the next step in a fully integrated, international retail strategy for non-car Lotus products.
Maurizio Parlato, Commercial & Marketing Director for Group Lotus said, “We are delighted to secure this iconic location, it’s the result of many months of careful planning and negotiations – the completion of this milestone really demonstrates the success of the LOTUS ORIGINALS offering and the potential we have for the future. This is the cornerstone of our global retail strategy and we have lots to look forward to.”