Lotus today introduces the Eletre X, a new hybrid variant of its Hyper-SUV and the first vehicle built on the brand’s proprietary X-Hybrid architecture.

A pure expression of the Lotus DNA, with every advancement made in the pursuit of performance: carbon fibre, titanium exhaust, lithium-ion battery, two-way adjustable Multimatic dampers and high-performance tyres.

Lotus partners with Kojey Radical as creative director, bringing his multidisciplinary artistry and personal storytelling to the reimagining of Emeya through a deeply expressive and contemporary lens.

Lotus today announced Focus 2030, its evolved business strategy designed to underpin its competitiveness and transform into a more flexible sustainable business model, ensuring market resilience amid external headwinds.