Model Naomi Campbell and Lotus joined forces to raise money to help victims of the Haiti earthquake by producing a limited edition. The cars were auctioned and raised over £300,000.
Lotus has entered into a new technical and commercial partnership with established IndyCar competitors KV Racing Technology to run in the 2010 IndyCar Series. The Lotus IndyCar will use the classic Racing Green and Yellow livery used on Lotus Racing cars in the 1950s and 1960s and this new livery will debut at the first USA round of the IndyCar Series. Driving the Lotus IndyCar was the former F1 driver Takuma Sato.
Lotus announced the new 2011 MY Lotus Elise which has a emission figure of of 149g of CO2 / km which represents a significant reduction over the previous Lotus Elise S.
16.45 CET 30th September 2010, Paris Motor Show - Lotus announces:
The future starts here.