Group Lotus plc is a British company based at the former site of RAF Hethel, a World War II airfield in Norfolk UK. The company has three main operating divisions: Lotus Cars, Lotus Engineering and Lotus Racing. Group Lotus is owned by Proton.
Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige and the road / track orientated 2-Eleven.
Lotus New Era, the future product line-up, was unveiled in Paris on 30th September 2010 featuring the new Esprit, Elan, Elite, Elise and Eterne.
Factory tours are available through Lotus Driving Academy.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the US, Malaysia, China and offices in Germany and Japan. Lotus is a global high-tech company, committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Lotus Racing (formerly Lotus Motorsport) operates the motorsports activities of Lotus and includes the strategy to return the Lotus name to a great number of series including endurance racing with GT2, GT4 and LMP2, single seater racing with GP2, GP3 and IndyCar. Lotus also returned to F1 with Lotus Renault GP from the start of the 2011 F1 racing season onwards.
The Lotus FIA-homologated test track, home of Lotus Racing and the Driving Academy, is situated close to the main headquarters at Hethel. It was revised and rebuilt in 2011.
Nigel Mansell officially opened the track with a roar from the 1981 Essex-Lotus 81B in which he started his glorious F1 career more than 30 years ago, leading a convoy of seven stunning racing cars from the Lotus stable, including the innovative 1980 Type 88 twin-chassis car; the Lotus Type 125 Exos driven by fellow F1 legend Jean Alesi; and a brace of Lotus Renault GP cars piloted by current F1 stars Vitaly Petrov and Bruno Senna.
The development of the Lotus Originals retail concept has been rapid, upon its launch in September 2010 the only retail outlet for the collection was online.
The first shops soon followed with a store at Lotus’ Hethel HQ (shown opposite) and Norwich City Football Club’s Carrow Road stadium opening in Late 2011. Dealer shops have also recently opened in China at new Beijing and Chengdu showrooms.
The London flagship store was the next step in a fully integrated, international retail strategy for non-car Lotus products.