Lotus Cars Middle East (the distributor for Lotus cars in the Middle East) is partnering with Trading Enterprises (part of the Al-Futtaim Group) to open the new showroom in the prestigious waterside ‘Dubai Festival City’ complex. It is the latest showroom in the Lotus Cars Middle East portfolio and commences an exciting and ambitious plan to strengthen the Lotus brand across the region by developing its operation in both existing and new markets over the next 24 months.
Initially showcasing the stunning Lotus Evora and its supercharged sibling the Evora S, the 425m2 Dubai showroom will be a state-of-the-art customer focused environment decorated in Lotus’ signature monochrome scheme with bright yellow accents. Complete with Lotus Originals boutique and vehicle specification area, this facility will set a benchmark for all Lotus showrooms in the region.
The compelling demand for Lotus in the UAE is such that Trading Enterprises is planning further expansion in 2014 to coincide with the proposed introduction of the Exige S to the market.
Lotus Cars Ltd Chief Operating Officer Aslam Farikullah said, “The Middle East is a strategic market with significant potential for Lotus and the UAE is a substantial part of that opportunity. We are delighted to partner with Al-Futtaim, a company with undoubted expertise in the region, an exemplary track record and whom we know will offer a premium experience to our customers. Between us, we will introduce customers in the UAE to the world of Lotus”.
Len Hunt, President – Automotive, Al-Futtaim group also commented, “Al-Futtaim has built strength and credibility in delivering great customer experience through its well established automotive operations. We are excited to exclusively introduce the globally recognised brand of Lotus to this market. Representing Lotus and its products which are centred on style, passion and performance, offers our customers a whole new dimension within our automotive portfolio. We are looking forward to a long and successful partnership.”