Lotus News Article

LOTUS ESTABLISHES BESPOKE PARTNERSHIP WITH MANSORY

Monday, March 26, 2012 - 15:15
Group Lotus has selected Mansory to be Lotus Cars’ Official Customisation Studio.

Mansory, Evora GTE, Alicia Keys, Chrome Red, Swizz BeatzThe German specialist in craftsmanship on luxury vehicles has already worked with Lotus on a range of special editions, and will offer Lotus enthusiasts the ultimate tailoring service. At the Paris Motor Show in September this year, Lotus will unveil an exciting new model variant in collaboration with Mansory.

Assigned to special projects, Mansory will contribute bodywork, trim and special finishes for Lotus’ acclaimed model range; the Elise, Exige and Evora. As the Official Customisation Studio, Mansory is working closely with Lotus’ engineers and designers to produce modifications that scream individuality and quality.

Since the exciting reaction to the Evora Concept Bespoke at the 2011 Geneva expo, Lotus and Mansory have collaborated on several projects together, principally the road-going Evora GTE – the most powerful Lotus yet - which prompted a deluge of international orders.

‘Specials’ followed: The chrome-red Evora GTE by Swizz Beatz and, most recently, the raw carbon-fibre Lotus F1 Team Evora GTE, have claimed poster space on teenagers’ bedroom walls and sparked frenzy among supercar collectors desperate to get their hands on these extremely limited-edition models.

Eponymous founder Kourosh Mansory has always been passionate about British luxury and sports cars. He spent many years in England in order to absorb vehicular values such as tradition, craftsmanship, and state-of-the-art engineering.

Kourosh Mansory, Owner, Mansory Design and Holding GmbH: “At Mansory, we have always been passionate about British cars, and the cooperation with Lotus is the perfect partnership as it meets our quality standard of production on the highest technical level combined with masterly craftsmanship and the most precious materials. As the Official Lotus Customisation Studio, we amplify the existing options with harmonically designed aerodynamics and ultra-light aluminium rims. High-quality accessories and stylish interior fittings complete the Mansory assortment.”

Wolf Zimmerman, Chief Technical Officer, Group Lotus: “Mansory are leaders in their field, and having worked closely with them on the Evora GTE and the special editions we’ve unveiled recently, we now wish to take the partnership to an official level. Together, I am confident we will continue to produce outstanding sports cars, with the bespoke qualities that many of our discerning customers look for.”

Maurizio Parlato, Commercial Director, Group Lotus: “There’s a strong market for official customisation, and Mansory is the perfect partner in ensuring the quality and style we strive to maintain at Lotus. For customers who are seeking Lotus’ principals of speed, innovation and fun, but with added exclusivity, our Official Customisation Studio is the answer. The Lotus Evora GTE is a great illustration of what is to come. The car has already prompted around 250 orders and leads between China and Europe and we expect it to have a very successful future as the top of the range Evora.”