“Simplify, then add lightness”
By remaining true to the ethos of founder Colin Chapman, Lotus stands alone as a brand dedicated to pure drivers’ cars. Innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through light weight.
Reducing mass remains the most effective means of achieving a true connection between driver, car and road – a quality shared by every car to proudly wear the Lotus badge.
Colin Chapman famously said:
‘Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.’
More relevant today than ever, it’s a core principle that has been tested and proven at the highest level of motorsport. Efficient, lightweight construction creates a virtuous cycle that applies equally to sports cars built for the road. It not only boosts straight-line acceleration and braking, it also allows for optimum suspension calibration. This in turn allows for sharper handling plus better body and roll control, but not at the expense of ride comfort and composure. Reducing weight from the most beneficial places also optimises weight distribution, this makes a huge contribution to the poise and balance of a sports car during high-speed cornering.
Every Lotus benefits from the company’s dedication to engineering, optimising and refining at every stage of the design and construction process. Each car is built by hand and tested around the famous test track at the factory in Hethel. Immensely proud of its heritage, Lotus combines the very best of British craftsmanship with bold, distinctive, inspirational design.
Ultimately, the only way to truly understand a Lotus is to drive it.
Only then can you feel the communication, agility and precision that make Lotus a brand that is truly “For The Drivers”.