6 February 2026 LOTUS officially announced world-renowned pianist Lang Lang as its Friend of the Brand, marking a new partnership built on a shared pursuit of precision, performance, and excellence.

Recognised globally for his extraordinary technique and expressive artistry, Lang Lang has brought classical music to audiences across cultures and generations. His dedication to mastery through discipline and refinement closely mirrors LOTUS’s engineering philosophy, where every detail is shaped to deliver pure driving performance.

As a British sports car brand known for its heritage in lightweight design, aerodynamics and driver-focused handling, LOTUS has consistently pushed the boundaries of automotive innovation. This same commitment to precision and control lies at the heart of Lang Lang’s musical craft — from perfecting each note to delivering performances of exceptional emotional power.

Feng Qingfeng, CEO of Lotus Group, commented: “True luxury is born from an uncompromising pursuit of excellence. Lang Lang’s lifelong dedication to his art reflects our passion for engineering cars that deliver the purest driving experience. We are proud to welcome him as Friend of the Brand and to share this journey together.”

Lang Lang added: “Music and driving both demand focus, passion and precision. I am delighted to join LOTUS as Friend of the Brand, and together we hope to inspire people to pursue what they love with confidence and enthusiasm.”

Reflecting the spirit of this collaboration, LOTUS partnered with British luxury fountain pen brand Onoto to create a limited-edition collection crafted from recycled aluminium sourced from iconic LOTUS Formula One cars — a symbol of heritage, craftsmanship and sustainable innovation.

Looking ahead, LOTUS and Lang Lang will explore creative collaborations across performance, design and lifestyle experiences worldwide, celebrating the intersection of artistic expression and engineering excellence.

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For more information, please contact: globalcomms@eu.lotuscars.com

About Lotus

Lotus is a global luxury technology brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. It is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.