London, UK – 01 April, 2026 Lotus will return to Milan Design Week in 2026 with IN PROGRESS - an exhibition created in collaboration with Haus of Automotive, powered by Konzepthaus, the cultural hub where brands converge and creativity advances. Open from 22–26 April, the installation invites visitors to experience Lotus in a new dimension: not as a finished object, but as a brand in constant motion. It is a living expression of a brand that is always evolving, always questioning, always moving forward, and shaping the drivers of the future.

As a celebration of the relentless spirit of the Lotus brand, IN PROGRESS reveals the continually evolving process behind Lotus design, engineering, and innovation. At its core is a simple truth: for Lotus, performance is never a finish line. It is a 360 degree journey of constant disruption – where every breakthrough sparks the next, where ideas overlap, combine, and accelerate.

TALENT HOUSE - HAUS OF AUTOMOTIVE, VIA TORTONA 31, 20144, MILANO

A Brand in Motion

Since 1948, Lotus has shaped automotive culture through lightweight engineering, technical ingenuity, and emotionally charged design. IN PROGRESS captures this evolution - an identity shaped by the productive tension between rebellious energy and advanced technology, where the future of driving is continually rewritten.

This evolution is guided by Lotus’ D.N.A. design principles:

Digital - representing immersive, intelligent, and intuitive experiences
Natural - expressing emotion, connection, and everything centred on the human body
Analogue – the continual advancement of performance engineering

Together, these principles define a design language that is both progressive and unmistakably Lotus.

Quote from Ben Payne, VP of Design, Lotus Group - “IN PROGRESS is an invitation to witness how Lotus thinks, dreams, and creates. Our work is beyond chasing a final form - it’s about embracing the momentum that gets us there. Progress, for us, is deeply human. It’s shaped by curiosity, by experimentation, and by the willingness to challenge what’s expected. This exhibition reveals that living process where the future of Lotus takes shape.”

A Creative Dialogue in Motion

The exhibition unveils the processes that shape the Lotus philosophy: structures that are “simplicated” to their essential form; aerodynamics shaped by air itself; ergonomics that create a “car you wear”; and interfaces that preserve the visceral connection between driver and vehicle. Each chapter reveals how Lotus strips back, rebuilds, and reimagines in pursuit of progressive engineering and expressive design.

The first chapter unfolds through an artist residency developed with Studio Cartoons Deluxe - an exploration of progress as a state of mind, expressed through original digital artworks that interpret movement, experimentation, and breakthrough. It is a reminder that progress is personal, defined by curiosity and the moments that move each of us forward.

Theory 1 x Larusmiani: A Milan Debut

As part of its activities in Milan, Lotus has collaborated with Larusmiani, Italy’s luxury maison and founding partner of FuoriConcorso, crafting a bespoke campaign that brings together two brands defined by craftsmanship and innovation. The collaboration pairs Larusmiani’s refined Italian sensibility with Lotus’ future-driven approach to performance and engineering.

At the centre of the IN PROGRESS exhibition, Lotus will display Theory 1. Guided by the brand’s D.N.A. principles, Theory 1 draws on the legacy of the Eleven, Type 72, and Esprit to signal the future direction of Lotus design and performance vehicles. Theory 1 has been reimagined in collaboration with Larusmiani and finished in the bespoke Au colour, named as a layered tribute to gold, the 79th element of the periodic table, Lotus’ 79 Formula 1 victories, and the contemporary reinvention of the gold historically used for Lotus liveries. Au captures the essence of Milan’s rich luxury and automotive culture, and together they embody a modern expression of craftsmanship and prestige.

Quote from Guglielmo Miani, President of Larusmiani & Founder of FuoriConcorso - "The Automotive Gallery was born from a simple conviction: that the most iconic automobiles in the world deserve to be presented in the most refined context the world has to offer. In a Milan that every April becomes the global fulcrum of design, The Automotive Gallery by Larusmiani is where automotive design meets sartorial elegance: the same obsession with detail, the same devotion to materials, the same profound respect for everything built to endure. To welcome the Lotus Theory 1 into our flagship boutique is to celebrate not an automobile, but a philosophy: that of those who are never satisfied with the form already achieved, and who see progress not as a destination, but as the permanent condition of excellence."

Ahead of IN PROGRESS, Theory 1 will be on display in the iconic Larusmiani Milan store from 2–16 April, offering visitors an early opportunity to view the concept vehicle before its appearance during Milan Design Week.

TALENT HOUSE - HAUS OF AUTOMOTIVE, VIA TORTONA 31, 20144, MILANO

A Milanese Collaboration with Carpano

Lotus will also collaborate with Carpano, the historic company that invented vermouth in Turin in 1786 and now celebrates 240 years, a defining milestone in the story of Italian aperitivo culture. This partnership brings together two legacies shaped by precision and a shared commitment to thoughtful experimentation, where tradition continues to evolve as a living language. As part of IN PROGRESS, Carpano will present a bespoke beverage offering crafted with the same meticulous care that has defined the brand for over two centuries - a refined expression that enriches the experience with depth, character, and a timeless Italian spirit.


SUNDAY 19TH APRIL	17:00 – 20:00 PRIVATE EVENT, BY INVITATION ONLY (LIMITED MEDIA SPACES AVAILABLE FOR PRIVATE EVENT)
MONDAY 20TH APRIL	CONFERENCE: DIGITAL TRANSFORMATION IN CMF, LOTUS GUEST MARIE-CAMILLE LECOQ BY INVITATION ONLY
TUESDAY 21ST APRIL	CONFERENCE: EXTERIOR LIGHTING AS BRAND LANGUAGE, LOTUS GUEST BEN PAYNE BY INVITATION ONLY
WEDNESDAY 22ND APRIL	PRIVATE EVENT 10:00 – 13:00, BY INVITATION ONLY (LIMITED MEDIA SPACES AVAILABLE FOR PRIVATE EVENT) FROM 13:30 OPEN TO THE PUBLIC
THURSDAY 23RD APRIL	10:00 – 17:30, OPEN TO THE PUBLIC 18:00 – 20:00, PRIVATE EVENT, BY INVITATION ONLY
FRIDAY 24TH APRIL	10:00 – 19:00, OPEN TO THE PUBLIC
SATURDAY 25TH APRIL	10:00 – 19:00, OPEN TO THE PUBLIC
SUNDAY 26TH APRIL	10:00 – 19:00, OPEN TO THE PUBLIC

Note to Editors

THEORY 1 - Theory 1 is not for sale. This is a concept car serving as a canvas for our design R&D programmes, and our intent for the technology and innovation we are exploring to implement in the future across all our product lineup.

LARUSMIANI - Larusmiani is Italy’s oldest luxury menswear maison, established in Milan in 1922 and internationally recognised for its exceptional craftsmanship and commitment to the world’s finest textiles. Renowned for its refined tailoring, artisanal precision, and understated elegance, the brand embodies the heritage and sophistication of Milanese style. Still family owned, Larusmiani continues to evolve through a modern interpretation of Italian excellence, expressed through its ready-to-wear collections, bespoke services, and lifestyle offerings from its flagship boutique in the MonteNapoleone district.

Carpano - Carpano is one of Italy’s most storied and influential spirits houses, founded in Turin in 1786 by Antonio Benedetto Carpano, the creator of the world’s first vermouth. For more than two centuries, the brand has embodied a unique blend of craftsmanship, botanical mastery, and cultural heritage that helped shape Italy’s aperitivo tradition. for its meticulous production methods and unmistakable aromatic profile, Carpano continues to be celebrated worldwide for its commitment to authenticity, innovation, and the enduring spirit of Italian excellence.

ABOUT LOTUS - Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and a luxury mobility provider, Lotus Technology. Together, they are setting a new standard for automotive excellence.

The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

For Lotus Cars social media please follow:
https://www.facebook.com/LotusCars
https://twitter.com/lotuscars
https://www.instagram.com/lotuscars
https://www.youtube.com/grouplotus
https://www.linkedin.com/company/group-lotus

For more information, please contact: globalcomms@eu.lotuscars.com