ZURÜCK
By remaining true to the ethos of founder Colin Chapman, Lotus stands alone as a brand dedicated to pure driver’s cars. Innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through light weight. Reducing mass remains the most effective means of achieving a true connection between driver, car and road – a quality shared by every car to proudly wear the Lotus badge.
Every Lotus benefits from the company’s dedication to outstanding design, engineering and manufacturing. Each car driven around the famous Hethel test track as part of the final inspection process. Ultimately, the only way to truly understand a Lotus is to drive it. Only then can drivers feel the communication, agility and precision that make it one of the world’s great driving experiences.
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, the Lotus Advanced Performance Centre and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours.
DIFFERENT BREED.
SAME DNA.
A NEW CLASS
OF CARS
In March 2022 Lotus unveiled the Eletre (above), its first SUV and first mainstream EV. The Emeya (left) - Lotus' first four-door hyper-GT - was unveiled in September 2023. These new EV models are just the start; the ongoing new product offensive will see Lotus launch another smaller SUV and a new sports car before the end of 2026. All will be pure electric.
LOTUS TECHNOLOGY INC.
Lotus Technology Inc. is the global ‘intelligent technology’ division based in Wuhan, China (below, left). Its role is to accelerate innovation in the fields of batteries and energy management, electric motors, electronic control systems, intelligent driving, intelligent manufacturing and many more.
Lotus Technology Inc. oversees the manufacturing of the Eletre and Emeya in Wuhan since 2022. European operations are based at Lotus Tech Creative Centre, a state-of-the-art design studio in Coventry, UK, and Lotus Tech Innovation Centre, a world-class engineering facility in Raunheim, Germany (below, right).
Lotus Technology based in Wuhan, China
Lotus Tech Innovation Centre in Raunheim, Germany