A focus on delivering thrilling bespoke vehicles and world-class customer experiences.
A dedication to honing that perfect connection between the driver, the car and the tarmac.
Lotus Advanced Performance delivers tailored products and outstanding performance to customers across the Lotus range, through cutting-edge technologies, advanced materials, innovative engineering and unforgettable experiences.
SpecialProjects
Iconic, exclusive and performance-enhanced models that honour the unique spirit of the Lotus badge. These include limited editions of the current Lotus road cars, including the Evija all-electric hypercar, as well as exciting new ‘continuation programmes’ that pay tribute to the world-renowned and unique heritage of Lotus.
The all-electric Lotus Evija hypercar. The most powerful car to enter series production, and the epitome of our Carved By Air philosophy.
Performance and technology go hand-in-hand, with four-wheel torque vectoring, advanced stability control, and a state-of-the-art digital cockpit, designed around the driver.
TailoredTo You
At the heart of everything which Lotus Advanced Performance does is a world-class customisation service where almost everything is possible. Limited only by the imagination of those involved, it allows our most ambitious customers to curate the perfect specification that is truly unique to them.
Lotus Advanced Performance customers can also choose from a range of model accessories to enhance their cars. The range encapsulates the very essence of Lotus, focusing on contemporary design and performance enhancements to help customers make their car stand out from the crowd.
LAPTime
Competitive racing has always been at the core of Lotus. It is part of our DNA. The very first Lotus, built by founder Colin Chapman in 1948, was a race car. It was his vision and pioneering approach which, more than anyone else in history, has led motorsport to become the global phenomenon that it is today.
Jim Clark, Emerson Fittipaldi, Graham Hill, Ayton Senna, Stirling Moss, Mario Andretti, Kimi Raikkonen – some of the most famous names in racing have all competed behind the wheel of a Lotus.
Lotus Advanced Performance continues our legacy by delivering competition cars to customers all around the world. The stunning Emira GT4 is just the beginning.
To theLimit
Bringing to life an emotive global brand such as Lotus is all about experiences, and Lotus Advanced Performance is developing a programme of activities second to none.
Tour the iconic Hethel site in Norfolk, and its state-of-the-art sports car and hypercar production facilities and discover the treasure trove of Lotus heritage race cars at Classic Team Lotus.
You can also experience the famous Hethel test track for yourself, thanks to the Lotus Driving Academy (LDA). Under the expert eye of our experienced instructors, you can drive a Lotus Emira on the 2.2-mile circuit where so many famous race drivers have fine-tuned their skills. And it doesn’t have to just be in the UK, as the LDA is now expanding and offering experiences at multiple locations around the world.
If you’re looking for something more exclusive, Lotus Advanced Performance can meet your needs. At the opposite end of the spectrum from factory tours and driving days are an exclusive range of ‘money can’t buy’ opportunities hosted all around the world by the team.