The Lotus Story
Through seven decades of boundary-pushing heritage, Lotus has inspired and united generations of passionate drivers. As we look to the future, Lotus continues to set new standards in automotive excellence.
Our journey is just beginning.
Where it all began
Lotus was founded by Colin Chapman in 1948 in Hethel, UK. A maverick engineer and era-defining mind, Chapman believed in the power of simplicity, subtracting the redundant and investing in the essential. Over the years, Lotus has remained true to its founder’s spirit, with countless racetrack victories and engineering breakthroughs to its name.
The iconic featherweight sportscar that was truly ahead of its time.
Power and precision control in an explosive track-optimised package.
Aggressive performance combined with luxuriously refined comfort.
The Lotus Philsophy
Greatness was never achieved by settling for the status quo. Lotus has remained committed to the pursuit of true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform, and feel.
‘Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.’
Colin Chapman, Lotus Founder
That restless ingenuity is at the core of every car that bears the Lotus badge. And it leads the vital shift to electric drive technology, pioneering a new era of sustainable performance.
It is easy to add more power. But making a car drive like a true Lotus takes passion and courage. It cannot be measured, but it can be felt. Every time you get behind the wheel.
The all-electric SUV with racecar DNA. The Eletre combines classic Lotus performance and driving dynamics with luxurious comfort and smart everyday practicality.
Designed from the ground up for pure driving excitement, the Emira reinvents the supercar. With class-leading road handling, exotic looks, and enhanced comfort.
The all-electric Evija is the most powerful car to ever enter series production. Sculpted porosity commands airflow to deliver out-of-this-world driving dynamics and road handling.