THE LOTUS STORY
By remaining true to the ethos of founder Colin Chapman, Lotus stands alone as a brand dedicated to pure drivers’ cars. Innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through light weight.
Reducing mass remains the most effective means of achieving a true connection between driver, car and road – a quality shared by every car to proudly wear the Lotus badge.
‘Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.’
Colin Chapman
More relevant today than ever, it’s a core principle that has been tested and proven at the highest level of motorsport. Lotus’ efficient, lightweight construction boosts straight-line acceleration and braking and allows for sharper handling, plus better body and roll control. This makes a huge contribution to the poise and balance of a car during high-speed cornering.
Ultimately, the only way to truly understand a Lotus is to drive it
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Only then can you feel the communication, agility and precision that makes Lotus a brand that is truly…